Will Best is a British television and radio presenter whose profile rose sharply after he became one of the faces of ITV’s revived Big Brother. This biography examines his route from youth television to live entertainment, radio, entrepreneurship and his current high-profile work.
Will Best is a British broadcaster, radio host and entrepreneur best known for co-presenting ITV’s Big Brother with AJ Odudu. A familiar face from earlier work on T4, Viva, BBC Three and ITV entertainment programming, he became especially visible to mainstream audiences when ITV selected him and Odudu to lead the reality format’s 2023 return.
Readers searching for Will Best are often looking for more than his Big Brother role: they want to know how he entered television, what else he has presented, whether he has business interests and what he is doing now. The public record documents his professional work clearly, while more personal details should be treated with care and limited to information he has publicly confirmed.
Quick Bio
Who Is Will Best?
Will Best is a presenter whose work spans music and youth television, factual programming, entertainment formats and live radio. Although he had been active on British screens for more than a decade, his appointment as co-host of ITV’s Big Brother revival in April 2023 gave him a substantially larger platform.
ITV chose Best and AJ Odudu to host both the main programme and its nightly companion show, placing them at the centre of a major relaunch of a long-running British reality television franchise.
That role also explains much of the current interest in him. Big Brother is a live, conversation-led format in which hosts handle launches, evictions, interviews and audience-facing moments. It rewards presenters who can work quickly and comfortably with unscripted television.
Best’s earlier credits include projects for E4, T4, BBC Three and ITV’s Dance Dance Dance, providing a clear link between his earlier entertainment work and the live demands of the revival.
Early Life
Best was born in Wandsworth, London, on 21 February 1985 and was raised in Tadcaster, near Leeds. Beyond those broad, publicly reported details, he has not made an extensive public record of his childhood or family background.
Detailed information about his parents, schooling and early private life is not widely documented in reliable public sources.
Will Best’s Career Beginnings
One of Best’s earliest documented television-presenting roles came in 2010 on Viva’s comedy-music programme Suck My Pop. The show provided an early fit for a presenter interested in music and youth culture, and it led into further work in entertainment television rather than a single, linear role at one broadcaster.
His early career included T4, Channel 4’s youth-focused programming strand, as well as work associated with Viva and BBC Three. This was significant because it gave Best experience across music-led, studio-based and youth-audience programming before he moved into broader entertainment formats.
The BBC has described him as having more than 15 years of broadcasting experience, with work across T4, This Morning, BBC Three and Viva.
Career Overview
Television and Live Entertainment
Best’s television credits show a presenter moving between different kinds of audience-facing programmes. Alongside Suck My Pop, his documented work includes Love Shaft, the BBC programme Is This Rape?: Sex on Trial, CBBC’s Airmageddon, ITV’s Dance Dance Dance and an appearance on Celebrity Coach Trip in 2022.
The range is notable. Music and entertainment shows demand an informal on-screen manner, while Is This Rape?: Sex on Trial dealt with a serious subject through documentary programming. Rather than portraying Best only as a reality television host, these credits show a broadcaster who has worked in both light entertainment and factual television.
Big Brother became Best’s highest-profile television role to date. ITV announced on 25 April 2023 that Best and AJ Odudu would front the revived main series and its nightly companion show. The pair were selected to host evictions, speak to housemates and lead discussion about events in the house.
Best later described the assignment as a “dream come true”, explaining that he had grown up with the programme.
The revival mattered because it returned Big Brother to UK screens after a hiatus and introduced new hosts to an established audience. The 2023 launch reached approximately 3.6 million viewers across ITV1 and ITV2, while the series had generated 39 million streams on ITVX by the time ITV announced Celebrity Big Brother in February 2024.
These figures help explain why the role became the defining public association of Best’s career.
Radio Career
Best expanded his regular broadcasting work into radio. His first Hits Radio Breakfast programme aired on 28 April 2025, and he now co-hosts the weekday breakfast show with Fleur East and James Barr. Hits Radio also schedules him on Sunday mornings.
This is more than an occasional guest slot: breakfast radio requires a consistent live relationship with listeners, recurring features and a daily on-air partnership. It complements his television work while keeping him in a direct, conversational broadcasting role throughout the week.
Entrepreneurship: Bloody Drinks
Outside broadcasting, Best co-founded Bloody Drinks with Harry Farnham. The London-based business was founded in 2018 and commercially launched its canned ready-to-drink Bloody Mary range in 2019, beginning with its Bloody Classic product.
The founders created the brand after becoming frustrated by inconsistent Bloody Mary serves in venues and refining a recipe of their own.
This venture is important because it is a confirmed business role, not merely a celebrity endorsement. Best is properly described as a co-founder of Bloody Drinks, alongside Farnham.
Major Achievements
Best’s principal achievements are best understood as career milestones rather than a list of minor appearances:
-
He built a television career across youth, entertainment and factual programming from 2010 onwards.
-
ITV selected him and AJ Odudu to relaunch Big Brother in 2023, placing him in one of British television’s most recognisable reality formats.
-
He became a co-host of Celebrity Big Brother and its companion programming when the celebrity edition returned to ITV in 2024.
-
He established a regular national radio presence through Hits Radio Breakfast from April 2025.
-
He co-founded Bloody Drinks, giving him a verified entrepreneurial role alongside his broadcasting career.
-
He joined the celebrity line-up for Strictly Come Dancing in 2026.
Personal Life
Best is engaged to his long-term partner, Tobi Rose. He proposed in Tuscany in 2024, and the couple announced in September 2026 that they were expecting their first child.
Further details about their family life, including personal arrangements and details relating to their child, remain private.
Public Profile
Best’s public identity is rooted in accessible, live entertainment broadcasting. His partnership with AJ Odudu is central to that profile: their appointment allowed ITV to position the 2023 Big Brother revival around two presenters with experience of youth culture and reality television discussion.
He has become one of the current on-screen custodians of a major UK television format, while his radio role gives him a regular platform beyond seasonal television series.
By September 2026, the Big Brother brand had passed 157 million streams on ITVX, illustrating the scale of the franchise that Best helps front.
Recent Work and Current Status
As of September 2026, Best remains active across several major broadcast commitments. He and AJ Odudu returned to host the new Big Brother series, which began on Sunday 13 September 2026.
He also continues on Hits Radio Breakfast with Fleur East and James Barr, broadcasting every weekday morning.
In addition, Best joined the celebrity line-up for Strictly Come Dancing 2026. The role marked a notable shift from presenting live television to competing in a high-profile entertainment series himself.
Growing Influence
Best’s career is still developing, so “growing influence” is a more accurate description than a settled legacy. His trajectory shows how a presenter can build recognition gradually: first through youth and music programming, then through diverse entertainment roles, and finally through recurring positions on major television and radio brands.
The key transition was not a sudden reinvention but the accumulated value of live presenting experience. By the time he was selected for Big Brother, Best had already worked across different broadcasters and formats.
His work on ITV, BBC and Hits Radio indicates that he remains an active, cross-platform broadcaster rather than a presenter associated with only one programme.
Common Misconceptions
Several online biographies publish highly specific claims about Best’s education, net worth, family background and other private details without showing credible primary evidence. Those details should not be repeated as fact.
A second source of confusion is the way Big Brother can eclipse his wider career. Best did not begin as a Big Brother presenter: his documented television work began in 2010, while his business activity and radio career are separate parts of his professional record.
Conclusion
Will Best is a British television and radio presenter whose best-known role is co-hosting ITV’s Big Brother with AJ Odudu. His career began in youth and music television, broadened across entertainment and factual programming, and later expanded into radio and a confirmed drinks-business venture.
His recent work shows a broadcaster still broadening his public profile. He remains part of ITV’s Big Brother revival, presents Hits Radio Breakfast and is competing in Strictly Come Dancing 2026. Publicly verified information supports a detailed account of his career, while much of his private life appropriately remains outside the biography.
Also Read: Bethany Antonia: The Remarkable Story Behind Her Life and Career
FAQ
Who is Will Best?
Will Best is a British television and radio presenter and entrepreneur. He is best known as AJ Odudu’s co-host on ITV’s revived Big Brother and Big Brother: Late & Live. His earlier television work includes T4, Viva, BBC Three, Dance Dance Dance and factual programming.
What is Will Best known for?
Will Best is most widely known for presenting ITV’s Big Brother, which he has co-hosted with AJ Odudu since the format returned in 2023. He also presents Hits Radio Breakfast with Fleur East and James Barr, giving him a regular national radio role.
How did Will Best begin his television career?
One of Will Best’s earliest documented presenting roles was on Viva’s comedy-music programme Suck My Pop in 2010. He subsequently worked on youth and entertainment programming, including T4, before moving into wider television formats on broadcasters such as ITV and the BBC.
Does Will Best have a business?
Yes. Will Best co-founded Bloody Drinks with Harry Farnham. The business was founded in 2018, and its canned ready-to-drink Bloody Mary range was commercially launched in the UK in 2019. This is a confirmed co-founder role, distinct from a promotional or ambassador partnership.
Is Will Best married?
Will Best is engaged to Tobi Rose and is not publicly reported as married. He proposed in Tuscany in 2024, and the couple announced in September 2026 that they were expecting their first child.
What is Will Best doing now?
In September 2026, Will Best is co-hosting ITV’s new Big Brother series, presenting Hits Radio Breakfast and taking part in Strictly Come Dancing 2026.
One Comment