If you’re tired of ad breaks interrupting your favourite ITV boxsets, an ITVX Premium free trial lets you test the ad-free experience for a full week before paying anything. This guide walks through exactly how to claim it, what you get, how much it costs afterward, and how to cancel so you’re never charged by mistake.
ITVX is ITV’s streaming platform, and it comes in two tiers: a free, ad-supported version and a paid Premium tier. The Premium trial is the easiest way to decide whether the upgrade is worth your money, especially if you’re mainly after BritBox content or want to binge a boxset without interruptions.
What the ITVX Premium free trial actually includes
Eligible new subscribers who sign up for ITVX Premium can currently get seven days free before any payment is taken, though availability and eligibility can depend on the sign-up route and offers in place at the time. During that week, you get full access to everything in the Premium tier, not a limited preview:
-
Ad-free viewing across the on-demand library (live TV and a small number of contractually-promoted shows still carry ads)
-
The complete BritBox UK catalogue, including content originally from the BBC, Channel 4 and Channel 5
-
Access to StudioCanal Presents films and series
-
The ability to download shows to a mobile device or tablet for offline viewing
-
A large amount of extra content that isn’t available on the free tier
Once ITVX Premium absorbed BritBox UK into a single subscription, it became a genuinely different product from the free tier rather than just an ad-blocker, so the trial is worth using properly rather than treating it as an ad-skip trick.
How to sign up for the free trial
-
Go to the official ITVX website or open the ITVX app and create or sign into your ITV account.
-
Select “Upgrade to Premium” or navigate to the ITVX Premium page.
-
Choose Start Your Free Trial at checkout instead of paying immediately, if this option is offered.
-
Enter your payment details. A card is required even for the trial, since it converts into a paid subscription automatically.
-
Confirm the sign-up. Your seven-day trial starts immediately.
The trial is reserved for people who haven’t previously subscribed to ITVX Premium. If you’ve had an account before, even a cancelled one, the trial option often won’t appear at checkout, and you’ll be taken straight to the paid plans.
What happens after the trial ends
If you do nothing, your card is charged automatically after the seven-day trial ends, and you’re rolled into whichever plan you selected at sign-up, monthly or annual. It’s worth setting a personal reminder a day or two before the trial ends if you don’t intend to keep the subscription.
To cancel and avoid being billed, if you subscribed via the ITVX website:
-
Log into your account on the ITVX website.
-
Click your profile icon and go to Manage Account, confirming your email and password.
-
Under Your plan, select Cancel subscription and follow the steps to confirm.
If you subscribed through Apple, Google Play, Amazon, or another third party, you’ll need to cancel through that platform’s own subscription settings instead, since ITVX cannot cancel those on your behalf.
You keep Premium access for the remainder of the paid period even after cancelling, and you’re never charged again once cancellation is confirmed.
ITVX Premium pricing after the trial
ITVX Premium’s headline price has stayed consistent through 2025 and into 2026:
Paying annually saves roughly £11.89 compared with twelve months of the monthly plan, effectively giving you two months free. Since October 2025, ITVX Premium has also been available as an add-on subscription through Amazon Prime Video in the UK, letting Prime members manage the ITVX bill from the same account rather than the ITV app directly. Trial eligibility and terms may vary depending on which platform you sign up through, so always check the terms shown at checkout before confirming.
ITVX Free vs. ITVX Premium: what actually changes
Many people assume the free tier is heavily crippled, but it isn’t. ITVX’s free tier already offers a large, regularly updated library of shows and films, including new releases and ITVX exclusives. Premium builds on this with hundreds more films and shows on top of the free catalogue. The real differences are:
-
Ads. Free tier has regular ad breaks in on-demand content. Premium removes almost all of them, aside from live TV and a handful of licensed shows like certain US sitcoms.
-
BritBox and StudioCanal content. These libraries are exclusive to Premium.
-
Downloads. Only Premium lets you save shows to a phone or tablet for offline viewing.
-
Some ITV originals. ITV has stated that a portion of its content sits behind the Premium paywall even without factoring in BritBox.
If you mainly watch live ITV channels or don’t mind ads on catch-up shows, the free tier may genuinely be enough. The trial exists precisely so you don’t have to guess.
Common mistakes people make with the trial
A few avoidable errors show up repeatedly in user complaints about being charged unexpectedly:
-
Assuming the trial auto-cancels. It doesn’t. You must actively cancel before the billing date.
-
Signing up on a shared or family device. If someone else in the household has used the trial on the same ITV account before, it won’t be offered again.
-
Confusing device-level and account-level subscriptions. If you subscribed via Prime Video’s add-on, you generally need to manage or cancel it through Amazon, not the ITV website, and vice versa.
-
Forgetting the geo-restriction. ITVX Premium, including the free trial, is intended for viewers in the UK, Channel Islands, and Isle of Man. Viewers outside these supported territories generally cannot access the service.
Is the ITVX Premium free trial worth activating?
If you already watch ITV shows regularly and get frustrated by ad breaks, using the seven-day trial costs nothing and gives you a realistic sense of the ad-free experience plus the BritBox catalogue. The main scenario where it’s not worth activating is if you only tune in occasionally for live broadcasts like news or major sporting events, where Premium’s biggest benefits (downloads and ad-free on-demand) don’t apply anyway.
Also Read: Donna Sicuranza: Executive Director of Connecticut’s TEAM Mobile Cat Clinic
FAQ
Does ITVX Premium still offer a free trial in 2026?
Yes, a seven-day free trial is currently available to eligible new subscribers signing up directly through the ITVX website or app, though eligibility isn’t guaranteed for every account or sign-up route.
Can I get the ITVX Premium free trial more than once?
No. The trial is limited to new subscribers only. Once an account has redeemed it, that option disappears from future sign-ups on the same account.
Will I be charged automatically after the ITVX Premium trial ends?
Yes, unless you cancel before the trial ends. Your card is charged automatically after the seven-day trial for whichever plan (monthly or annual) you selected at sign-up.
Does the ITVX Premium trial include BritBox content?
Yes. Since BritBox UK content was folded into ITVX Premium, the free trial gives full access to that catalogue alongside StudioCanal Presents titles.
Is ITVX Premium available outside the UK?
ITVX Premium is intended for viewers in the UK, Channel Islands, and Isle of Man. ITV’s terms prohibit attempting to circumvent its geo-blocking measures, and playback may be blocked if VPN or proxy use is detected, so viewers outside these supported territories generally cannot access the service.
Can I sign up for the ITVX Premium trial through Amazon Prime Video?
ITVX Premium became available as a Prime Video add-on in the UK from October 2025 at the same £5.99/month price. Trial eligibility and terms may differ from signing up directly on ITV, so check the terms shown at checkout on whichever platform you use.
